Ladislav Kopecký

Createam Managing Director

He has been active in the fields of marketing and communication for most of his professional career. From 1991 to 1993 he worked in the United States, from 1993 to 1998 he managed one of the leading multinational agencies Lintas, later renamed Ammirati Puris Lintas, where his portfolio included 25 clients with 60 brands, of which 18 topped their respective market segments. In 1997-1998, the agency received the gold and silver EFFIE awards, the highest conferred in the Czech Republic for effective advertising. In 1998 Ladislav Kopecký was elected President of the Association of Communication Agencies . Since 1999 he has been the owner and Managing Director of the Createam studio.

Exhibition projects, including some abroad, play a significant part in his creative activities. He was involved directly in the preparation and realisation of the Czechoslovak exhibition at EXPO 86 in Vancouver, Canada, and has applied his experience (as author) in global exhibitions especially in the competition for the scenario for the Czech pavilion at EXPO 92 in Sevilla (receiving the second highest award). He was the author of the winning scenario and script for the Czech Republic´s pavilion at the Universal World Exhibition EXPO 2000 in Hanover. Permanent exhibitions , such as “People and Money” in the Czech National Bank and the “Exposition of Time” in Šternberk, have of late become the particular focus of his main activities. These demonstrate and utilise in full his long-standing experience, integrated approach to presentation and ability to manage projects completely from their inception to their final implementation.

He provides consultancy, lectures and leads workshops on marketing communications at Charles University Faculty of Social Sciences, and occasionally also at the University of Economics in Prague.