CZECH POWER BOARD (ČEZ) INFORMATION CENTRES

EXPOSITION OF THE ČEZ POWER PLANTS IN TUŠIMICE AND HRADEC KRÁLOVÉ
(“HUČÁK” BUILDING)

Concept – scenario – project – visualisation – spatial layout

The theme of both concepts was Energy, which has a fundamental impact on life on the Earth, influencing science and technology, technological development, cultural values, social and political transformations as well as cosmic ideology. Energy is a planetary theme, a theme of war and peace. The key to understanding the role of energy is the key to understanding how this world could be better organized. In order to express the significance of energy and its role in the life of our planet, it was necessary to present this theme in the broadest possible context.

The cardinal communication goal of the Tušimice power plant INFO Centre was to provide information about the plant’s modernization, and present ČEZ as a modern, strong company of European dimensions, which operates an optimum mix of energy resources, is open, takes an active approach to protection of the environment, and shares the vision of progress and sustainable development.

Care was taken to avoid shallow declarations and expedient PR, and narrow this theme to coal, thermal power plant modernization and the usual environmental rhetoric. The communication goal of the INFO Centre in Hradec Králové (“Hučák”) was orientation on renewable energy resources.

The common denominator of both concepts (Tušimice and Hradec Králové) was to present ČEZ as an ENERGY EXPERT in the full sense and in all contexts, and apart from above-standard corporate presentation, also to deliver added value, in the form of education, information and entertainment.